We are trying to remind people that these are individuals. We want people to take a look in their eyes and just give them a thought.
MOSES MONTERROZA: ‘A series of ads promoting the vegan lifestyle are up in Toronto subway stations, months after an animal rights organization threatened the TTC and its advertising sales agency with legal action for rejecting the campaign. The ads, which feature cows, pigs, chickens or lobsters, all read: “I’m me, not meat. See the individual.” The campaign is the work of People for the Ethical Treatment of Animals (PETA)…
In late May, PETA issued a press release alleging TTC and its advertising sales agency, Pattison Outdoor, were refusing to post their ads… PETA said their ads comply with the Canadian Code of Advertising Standards, and that refusing their request constitutes an infringement on their Charter rights. PETA then warned the TTC and Pattison that if they failed to respond to their request by June 1, they would pursue legal action… Green says TTC then promptly directed Pattison to work with PETA to get the advertisements up…
Canavan says the advertisements have been featured all over the U.S. and have just begun being featured in Canada. “This is our first massive ad buy,” she said. “We are trying to remind people that these are individuals. We want people to take a look in their eyes and just give them a thought.” Canavan believes the recent gain in ad space shows how veganism is being looked at positively. “I think it’s a sign of the times changing,” she said. “These are serious issues and we need to get our message up and we can’t be ignored any more”.’ SOURCE…
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